'From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach,' said Marco Roca, executive vice president of global hotel development at Hard Rock International. The beachfront property is in collaboration with Summit Hospitality Management Group and managed by Hard Rock International. The 200-key property will bring unparalleled music offerings and amenities to one of Florida's most well known vacation destinations. Hard Rock International announced plans to open its fourth property in Florida, bringing the brand's iconic vibe to Daytona Beach in late 2017. 200 Room Hard Rock Hotel Daytona Beach Announced